PATRICIA GROSDEMANGE – LVMH GROUP ENGINEERING: FORTEBIS
Appropriately located in the historic Palazzo Melzi di Cusano, an elegant 1830 example of late neo-classical architecture at 1 Via Gesù, in the heart of Milan, Acqua di Parma Milan’s new boutique is inundated with natural light for a special customer experience.
This luxury setting of sleek contemporary Italian design fashioned by master craftsmen is the ideal backdrop for the brand’s famous fragrances.
Over 100 sq. m of sleek contemporary Italian design fashioned by master craftsmen, this luxury setting is the ideal backdrop for the brand’s famous fragrances. Designed by LVMH Group’s architect Patricia Grosdemange, and realized by architectural engineering consultants Fortebis, the project conveys Acqua di Parma’s longstanding values of Italian excellence and chic.
Throughout the store, the brand’s famous color palette blends to perfection with the metal and glass display shelves and cabinets. Every detail of both furniture and fittings speaks of timeless elegance in a reassuring yet dynamic setting.
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Façade and signage blend gracefully with the patrician elegance of the historic building. The Travertino Alabastrino of walls and flooring blend with ribbed timber features and finishes to complete the sense of elegant refinement.
The Slide parquet insert in the marble floor creates a carpet motif delineating and defining the interior geometry.
Throughout the store, the brand’s famous color palette blends to perfection with the metal and glass display shelves and cabinets.
Exquisitely crafted, the carefully chosen, decorative features include the chandelier in the Fragrance Room – a symbol of Italian craft excellence, each piece of Murano crystal glass assembled by hand; and hand-painted frescoes echoing the style and elegance of historic Italian patios.
Last but not least, the period hand-crafted wrought iron window grids offer splendid views onto the inner court.
Photography: courtesy Fortebis Group, courtesy Acqua di Parma
